
Google Pixel
UI/UX

Brand Strategic Challenge
To develop a new cross-company program to help Google users maintain a healthy relationship with tech.




Brand opportunities
Google can leverage its core capabilities and proprietary data to help users re-shape their online and offline behavior while inspiring other leaders in technology to do the same.

To solve this,
we created two new modes - three tier nomenclature for Google Pixel to fundamentally change how we use the smartphone
