As a part of the School of Visual Arts, NYC, I had a chance to work on the Barnes & Noble project in identifying brand challenges; redefining the positioning strategy; proposing ideas for improvement. 

The US famous bookstore chain has been falling out of pace with cultural changes, which reflected in its bottom line. A large number of its brick-and-mortar branches have been closed down. This rebranding project aims to solve the issue O2O (Offline to Online).

STRATEGIC APPROACH

Rollouts