TH@51
An immersive dining concept for an iconic Taj Hotel in London. As a part of the QUO team, I developed the logo, playbook, and visual identity guidelines through to uniform style guides for this new F&B concept at St James’s Court—a Taj hotel in London.
DESIGN approach
From Taj to TH
The form of TH is designed to represent the Taj hotel’s hexagon brand mark. The logo characteristics and graphic devices speak to the extensive geometric forms of the interior design––edgy, quirky, yet modern personality.
Aiming to resonate with a community of diners with a well-travelled palate, TH@51 was developed with a concept, ‘A World Of Flavours’, which was thus brought to life through engaging and immersive experiences—from signature storytelling menus to artful tableware—to excite all the senses.
UNIFORM & STYLE GUIDELINES
